A group of employees whose job is to sell their company's products or services, especially by visiting or phoning customers and possible customers: build/control/manage a sales force It is impossible to manage a sales force without a tight control over the sales force turnover rate. Using the Salesforce CRM, companies can track customer activity, market to customers, and many more services. A CRM platform helps you go deeper with all your metrics and data; you could also set up a dashboard that showcases your data visually.